Market Study of Soy Sauces in Cambodia
    1. ITC

Received: January 22,2024 / Revised: Accepted: January 22,2024 / Published: June 01,2020

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 Soy sauce is a liquid condiment originated from China and is widely used not only in China, but also in Asia including Cambodia. Although some soy sauces have been produced in Cambodia, their quality has not yet been widely recognized in Cambodia and the study of soy sauces in Cambodia is still limited. The objective of this survey aimed to collect information about the current status on soy sauce consumption in Cambodia, for future research and development of Cambodian soy sauce. Survey’s participants were selected from the age of 11 years old and up. Each participant was asked to answer all 12 questions before submitting their answers. As a result, among 655 respondents, the average of household size was 4.49 people.Approximately 53.4% of participants consume less than one bottle per month with their family and 41.9% of consumers used soy sauce between one and three bottles of soy sauce with the daily consumption in this group being about 4.6 mL per day. Salty-sweet soy sauce is the most preferable taste followed by the slightly salty taste. The volumes of the their favorite soy sauce bottle were 450 mL, 500mL and 250 mL. Out of 50 soy sauce brands, the soy sauces that had the code C2 (Cambodia’s soy sauce), V3 (Vietnam’s soy sauce), TH5 and TH3 (Thailand’s soy sauce), are the brands that many respondents in the survey have used, and 83.80% of respondents have consumed the soy sauce that costs between 2500 riels and 7900 riels. In conclusion, the soy sauce brands (C2, V3, TH5 and TH3) are the brands that are consumed by most of the respondents. Among them, TH5 has higher quality by comparing with the Cambdodian soy sauce standard. Salty sweet taste is the favorite taste by the respondents.